The megacity will define economic growth in the coming years. Citing Monterrey and Guadalajara, Mexico, as examples, these emerging centers of business and commerce are positioned to grow quickly and possibly outpace traditional capitals of commerce. They also have the potential to learn from the mistakes of traditional big cities and engineer smart, long-term, sustainable growth. Urbanization is developing at such a rate that nearly half (47 percent) of GDP growth will come from 443 growth economy cities between 2010 and 2025, as Mercer's People First report notes. These cities are also on a trajectory to amass 1 billion new consumers and, between now and 2030, will significantly change the way people live and work. How Urbanization Changes Local Economies   While widespread adoption of the internet and interconnected technologies was predicted to enable people to live and work anywhere, it's actually had the opposite effect. Instead, more people have been drawn into cities for work. Innovative workers are seeking one another to collaborate in developing new industries in today's rapidly evolving global economy. They want an environment in which they can be more productive and more creative with like-minded peers. As all these bright minds flock to growing metropolitan areas, cities have become the crucible of collaboration. Take Guadalajara, for instance. The city's technology industry traces its roots back to the 1960s, when high-tech foreign companies looking for cheap labor moved manufacturing operations there. These companies included Kodak, Motorola, IBM, Hewlett-Packard and Siemens. Yet, when many of those operations moved to Asia in the early 2000s, the city still found a way to persevere as a hub for technology. As Andrew Selee from the Smithsonian Institution notes, "Guadalajara reinvented itself as a major center for research and development, programming, design and other high-skilled tech occupations, building on the foundation that had been laid years earlier."1 Guadalajara's highly trained engineers "inverted the model," designing components in Mexico and having them manufactured in Asia, as one engineer told Selee. Today, many Silicon Valley–based tech companies maintain research, development and programming facilities in Guadalajara, and the city — now known for its engineering talent and creativity — is home to a wide range of technology startups. How Cities Can Prepare and Respond   Rapid growth in jobs and economic opportunities is positive yet challenging for cities such as Guadalajara, also known as "Mexico's Silicon Valley." The city's population has grown to include more than 8 million people and is now the second biggest metropolitan area in Mexico, just behind Mexico City.2 The population is expected to expand even more (over 15%) in the next decade. It is also the third largest economy in Mexico, with a GDP of $81 billion.3 Comparatively, Monterrey has a population of 5 million and is the third largest metropolitan area in Mexico.2 Monterrey's population is also expected to increase over 16% in the next decade. Its GDP is valued at $123 billion — making it the highest GDP per capita city in Mexico and the second highest in Latin America.3 Both Guadalajara and Monterrey will continue to grow and expand, as will their workforces, so it will be vital to understand what today's and tomorrow's employees want. New residents don't just bring creativity and an interest in collaborating with other like-minded individuals; they also bring needs for healthcare, education, recreation, infrastructure and security. In order to keep bright individuals in the city, contributing to the growing economy, an emerging megacity must be able to provide the environment and services those individuals and their families want for a satisfying life. While business leaders often assume that a good salary will motivate people to move to a city and stay there, human and social factors are actually more important for the workers making those decisions. To attract and keep people, a city must create an environment for them to thrive across multiple dimensions, focusing on what matters most to them. Most cities, despite their rapid economic growth, are not doing a great job meeting the needs of the people who live there, which creates tension between what people value and what a city is able to deliver. Mercer found a 30+ point gap between workers' quality-of-life expectations and how a city is meeting them. To reverse that trend, city leaders must understand their importance for future economic growth and adopt a new outlook that includes these three components: 1.  Focus on people first. As technology continues to enable people to work smarter and make faster decisions, jobs will continue to change. Technology, automation and digitization will make work more efficient, but unique human capabilities will propel growing cities. If the people needed to operate and manage artificial intelligence don't want to live in a city, all the automation won't matter. Cities — as well as employers — must focus on the value of human qualities and skills and how to help those humans find satisfaction. 2.  Understand what people want. More than a good job and a good salary, people want a high quality of life. That includes the ability to feel safe and access good schools for their children, quality healthcare, recreation, clean air and water, and other lifestyle factors. Companies may be able to attract top employees, but cities must focus on providing the environment and lifestyle that will keep those employees. 3.  Prioritize partnerships. Most cities have big challenges to overcome to provide the quality of life that people want. No single entity can solve systemic problems, so public-private partnerships are crucial to address macro issues and gaps, such as in infrastructure, as well as safety and housing, and overcome challenges before they become exacerbated. Public-private partnerships are essential for cities, businesses and people to succeed. Increased urbanization and the blossom of new megacities will send waves throughout the global economy in the years to come. But to foster positive growth and innovation, successful megacities must acknowledge and act upon the wants and needs of those skilled workers who will call these cities home. Sources: 1. Selee, Andrew. "How Guadalajara Reinvented Itself as a Technology Hub," The Smithsonian Institution. 12 Jun. 2018, 2. "World Urbanization Prospects 2018," United Nations, 3. Berube, Alan; Trujillo, Jesus L.; Ran, Tao; Parilla, Joseph. "Global Metro Monitor report," Brookings, 22 Jan. 2015,

Andre Maxnuk | 30 Jan 2020

Artificial intelligence (AI) and automation are global main-stage players in many industries, with seemingly limitless opportunities. You can have your food made by robots, or even let your car do the driving for you — but what's next?1 This upward trend has been far-reaching, disrupting the ways certain industries operate and shifting how employers hire. With no slowdown in sight, let's explore what's in store for businesses navigating this new era. Automating Jobs in Key Industries   Automating work isn't a one-size-fits-all approach. Certain industries, firms and jobs are more likely to be impacted than others. For instance, manufacturers have long used this approach and tend to seize automatable opportunities whenever possible. Take the South Korean Ministry of Trade, Industry and Energy for example, which has been investing money into the development of industrial automation for the past few years and shows no sign of stopping.2 This is just one country, but it represents the direction of the industry and process overall — the goal is to keep costs low while maintaining efficiency. The auto industry has seen similar gains within the manufacturing process, as well as in the production of self-driving vehicles. While there have been fits and starts with this tech, The Verge notes that it's being continuously refined and may soon change automobile production entirely.3 While these industries serve as golden examples of what AI and automation can do, others struggle with implementing key functions of this tech. Hospitality, food service and health care all exemplify this lag: These industries are heavily driven by labor, which makes automating operations tricky. While there are opportunities to embed technology to scale services, not every customer in these industries is ready to have their service automated, as aptly noted in a recent CNN news story.4 Measuring the Impact on Economies and Employment   The idea that artificial intelligence will eliminate jobs is a real fear for workers. It echoes concerns previously heightened in the U.S. in the 1960s regarding the bump in automated processes and unemployment, as MIT highlights.5 However, Lyndon B. Johnson said it best: "The basic fact is that technology eliminates jobs, not work." This distinction and how employers handle role changes is what will make or break many organizations shifting to automated operations. For developing economies, automating certain jobs could create better opportunities by eliminating dangerous roles or roles that rely too heavily on physical labor. While it may cause some degree of unemployment during the short-term transition, it's likely to open opportunities for other safer, more satisfying jobs for those affected individuals. It all comes down to a shift in workplace skills. Research shows that the future skills of the workforce should prioritize leadership and other soft skills to remain relevant and competitive. In a recent interview, the CEO of LinkedIn explained the most important skills of the future aren't coding or technical; they're soft skills, such as communication and collaboration, and the workforce will need to readily prioritize these as automated operations grow.6 Aging in an Automated World   The intersection of an aging workforce and increasing automation is a very real threat to today's workers. Those with 30 or 40 years of experience are more likely to be doing tasks that can be automated — a fact that is only more troubling when examined on a global scale. In certain areas, such as Vietnam and China, between 69% and 76% of tasks managed by older workers are at risk of becoming automated. For reference, in the U.S., jobs held by more senior workers are believed to be about 52% automatable. What's also potentially worrisome is that older populations of workers in areas, such as Japan, are growing rapidly, creating a spiraling effect. The good news is employers are responding by eliminating forced retirement and looking for additional options to alleviate this pressure. Automation is bringing an incredible amount of positive opportunities into the workplace, but it's important not to lose sight of those who may be negatively impacted. Whether that means prioritizing training in soft skills to ensure a more "future-proof" workforce or looking for more appropriate ways to leverage automated work in highly manual jobs and industries, the truth is this trend isn't going away. Competition and globalization will continue to push employers to find new, creative ways to automate processes, but those who seek visionary ways to reshape their workforce around this technology will have the real competitive edge. Sources: 1 Constine, Josh, "Taste test: Burger robot startup Creator opens first restaurant," Tech Crunch, June 21, 2018, 2 Demaitre, Eugene, "South Korea Spends $14.8M to Replace Chinese Robotics Components," Robotics Business Review, October 20, 2015, 3 Statt, Nick, "New documentary Autonomy makes the convincing case that self-driving cars will change everything," The Verge, March 13, 2019, 4 Andone, Dakin and Moshtaghian, Artemis, "A doctor in California appeared via video link to tell a patient he was going to die. The man's family is upset," CNN, March 10, 2019, 5 Autor, David H., "Why Are There Still So Many Jobs? The History and Future of Workplace Automation," MIT: Journal of Economic Perspectives, Vol. 29, Issue 3, summer 2015, 6 Umoh, Ruth, "The CEO of LinkedIn shares the No. 1 job skill American employees are lacking," CNBC, April 26, 2018,

André Maxnuk | 25 Jul 2019

Contact Us

Speak with a Mercer consultant.