Health

The War for Talent in Growth Economies Starts with Employee Heart Rates

10 January, 2019
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"For employers, unhealthy employees pose risks not only to the current workforce, but also to potential hires and possibly future leaders of the business.”

The resting heart rate for the average adult is somewhere between 60 to 100 heart beats per minute. Lower than 60 beats per minute indicates an individual, such as an athlete, with above average health. More than 100 beats per minute signifies a person with lower than average health—the type of man or woman one sees in almost every workplace, in every city from Bangkok to Nairobi. Modern society has made being unhealthy devastatingly easy.

Unhealthy employees in growth economies pose risks not only to themselves and to their companies—but to the economic viability of their communities as they seek to compete in the global marketplace. Unhealthy employees take more sick days, require more costly health benefits and are generally less productive and energetic than their healthy counterparts.1 The need for healthy, productive employees is not only a concern for employers; it is increasingly becoming an issue among the employees themselves.

As middle classes continue to proliferate in regions from Asia Pacific to Latin America, employees are demanding better working conditions and healthier lifestyles from their professional environments. However, workforces in growth markets continue to gravitate toward megacities with more than 10 million inhabitants—such as Mexico City, Mumbai, Sao Paulo and Shanghai. These population shifts are placing increasing pressure on the resources of these urban areas—exposing employees to unhealthy levels of pollution, sedentary/inactive lifestyles associated with extended commutes and limited access to safe and secure living conditions.

Value the Health of Individual Employees
 

Growth economies are only as strong as the people that comprise them. The success of a business is traditionally measured by profits and losses, customer acquisitions, monthly sales and other data that shows where value is being lost or created. Success, however, is directly impacted by the productivity—and health—of a business’s employees. Every individual employee contributes to the success or failure of entire teams, departments and divisions. Each person counts. Businesses must evolve beyond the tendency to treat employees as a collective workforce of anonymous faces and job titles, and see them as individuals with specific skills, personalities and unique health and well-being needs—both physical and emotional. Simply stocking healthy snacks in the kitchen or giving an employee a birthday card isn’t an effective health initiative or psychological boost for most employees.

Businesses in growth economies gain a competitive edge when they employ workers who feel appreciated as individuals. Attending to the health and well-being needs of every employee (and their loved ones) is a powerful means of communicating respect. Providing employees with access to benefits that genuinely serve their needs and sense of purpose will strengthen their connection to, and appreciation for, the surrounding professional community. In fact, that connection is no longer limited to isolated businesses or economies. A new generation of highly educated workforces throughout growth economies is leveraging unprecedented access to digital technologies—and connectivity—to drive demands for higher standards in the workplace. In particular, developed economies are leading a global conversation about universal employee concerns and workplace expectations—including better health and well-being services, financial wellness programs, professional development and educational support opportunities, and work-related risk management practices.  

Businesses regularly scale to meet increased consumer and client demands, but often neglect to provide individual employees, within expanding workforces, basic support for a healthy work environment (e.g., adequate work stations—ergonomic and supportive chairs, proper monitors, for instance). Issues like unhealthy workspaces can be easily rectified with individual attention. Employers must address these critical details. The negative impact unhealthy employees have on productivity levels, efficiency and the bottom line are well documented.2 For employers, unhealthy employees pose risks not only to the current workforce, but also to potential hires and possibly future leaders of the business.

First Impressions Impact the Hiring Process
 

Today, job candidates interview the company before they agree to being interviewed themselves. Before a diligent job candidate arrives for an interview, they have already researched the company’s website, studied the company’s mission statement and business philosophy—including its commitment to global diversity and inclusion policies—read the CEO’s blog posts and analyzed the benefits offered to individual employees at company headquarters and in local offices. As part of this research, it’s likely the candidate has even read through company reviews and ratings—feedback from both customers and current/former employees—via various online resources.

Smart businesses know that talented professionals have high sensitivities regarding situational awareness, and prepare accordingly. Businesses that do not invest in making a positive first impression with job candidates will lose them, and their skills and talents, to competitors. If a highly desired job candidate walks out of the elevator and passes rows of cubicles lined with unhealthy and tired employees, a sense of concern immediately overtakes them. The health of a business’s employees could, understandably, be a direct reflection of their work-life balance and workplace environment – maybe even their health benefits. If a company’s workforce appears to be overstressed, overworked or uninspired, then that top job candidate will eliminate the potential employer before the first handshake. The impact ‘unhealthy’ employees have on the nuances of employer branding and recruiting are less quantifiable than other workforce metrics—but no less important. Current employees offer future employees a window into their futures.

Rediscovering Balance in the Modern Workplace
 

Workforces and employers in growth economies are struggling to adjust to evolutions in technology and modern work-life balance paradigms. The era of our personal and professional lives being separate states of existence are gone. Digital devices and communication technologies have erased the lines that delineated when and where a person worked. The result is a confusing amalgamation of untethered expectations from bosses and spouses, children and coworkers, personal time and work-related hours. The modern-day employee is trapped in a vortex of demands that are no longer contained by time or place. Unsurprisingly, employees everywhere are suffering, both physically and emotionally, from this imbalance. Many employers in growth markets, thankfully, are finally recognizing this widespread problem. Business leaders in growth markets are implementing real strategies to make their employees healthier, happier and more productive.

Savvy employers acknowledge that healthy pursuits and balanced lifestyles are not personal matters solely pursued outside of business hours. Most employees spend the majority of their waking hours at work, and it is during these hours that employers can offer the most effective programs to achieve good health. In China, Huawei and Perfect World, the winners of Mercer China’s 2016-2017 China Healthiest Company survey, offer employees groundbreaking in-house healthcare programs. The amenities include dedicated nurse practitioners, medical services centers (that provide blood screening and other tests) and meditation sessions designed to decrease stress and increase wellness. The future of healthy employees begins with workplaces that prioritize healthy activities as an important part of an employee’s work schedule. In Latin America, 1 in 3 companies already provide well-being programs for their workforces.4 In Mexico, American Express has implemented health and well-being centers that provide care and support resources to employees; and, in Brazil, employers like Schneider Electric have received recognition and awards for their wellness programs and diversity and inclusion efforts.

An Era of Work and Wellness
 

Effective growth economy workforces of the future will have employees who feel healthy on every level. Reduced absenteeism, lower healthcare-related expenses and increased productivity levels are all obvious reasons to offer in-house wellness resources and programs. In terms of costs and benefits, the math is easy. However, the human impact is invaluable. Employees are a business’s most important investment, and future employees can easily see if an employer is currently investing in the well-being of their people. For today’s top talent, the health of a company’s existing employees can be a deal breaker.

Technology will drive the future of health, especially in the growth economies that quickly embrace digital transformation. Currently, in Brazil there are more than 200 startups developing digital solutions in health management and services.5 Modern devices can constantly monitor our heart rates, stress levels and overall wellness. Both employers and employees will be able to use real-time data to create optimum working conditions and schedules for employees working in a world without boundaries. Encouraging workers to eat better, exercise more and stimulate their minds and creativity through cerebral exercises is critical to building strong employer brands that attract and retain top talent. Companies must offer employees a future without back problems, mental illness and heart rates over 100 beats per minute.


1 Healthy Workforce
https://www.cdcfoundation.org/businesspulse/healthy-workforce-infographic

2 The Portion Of Health Care Costs Associated With Lifestyle ...
https://journals.lww.com/joem/Abstract/2015/12000/The_Portion_of...

3 Who Are China's Healthiest Employers? – Thrive Global – Medium
Yan Mei - https://medium.com/thrive-global/who-are-chinas-healthiest-employers-72af8c1215b0

4 Health Techs
https://insights.liga.ventures/healthtechs/

5 Health Techs
https://insights.liga.ventures/healthtechs/

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Sophia Van | 07 Feb 2019

Health is the new wealth. Our physical and mental well-being impacts every aspect of our lives—including our ability to be loving parents, supportive friends and successful professionals. Information about our health is profoundly personal. No one beyond our trusted medical caregivers should have access to our most private details. The sensitive nature of our medical records, however, makes them a coveted target for sophisticated cybercriminals. Growth economies are particularly vulnerable. Cybercriminals target healthcare for two fundamental reasons: the healthcare industry is a rich source of valuable personal data that commands a high dollar value on the black market, and the healthcare industry’s existing technologies and processes are fraught with vulnerabilities. The exponential growth of personal health data is being generated from an increasing number of connected devices and networks. 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Just in the last two years there have been at least three separate data breaches in which at least one billion confidential records were stolen or exposed at once.”1   From a single laptop in a rural village to elite teams of experts sponsored by nefarious governments, cybercriminals can operate from any location with an Internet connection, and they are targeting healthcare organizations in growth economies that have not implemented modern, sophisticated defense systems. Healthcare communities, cybersecurity professionals and governments must acknowledge these five stark realities as they seek ways to combat the persistent and ubiquitous threat of cyberhackers. 1. Healthcare has a target on its back.   The three main targets of cybercriminals are electronic health records, healthcare infrastructure and individual medical records. Sensitive information has become a very powerful commodity in modern society. Just as gold, diamonds and printed money have attracted thieves for centuries, information has become one of earth’s most valuable assets. The more sensitive, damaging or revealing the information is, the more value it possesses. Details about how healthy, or unhealthy, individuals and groups are can be ransomed for astronomical prices.     In July 2018, ransomware targeted SingHealth, Singapore’s largest healthcare institution, and stole the information of 1.5 million patients, including the profile of the country’s Prime Minister, Lee Hsien Loong—who was identified as a specific target in the attack. These types of ransomware attacks are constantly being perpetrated against healthcare facilities as they struggle to implement comprehensive defense strategies. This trend will only escalate as cybercriminals and healthcare institutions attempt to outsmart and outmaneuver each other as bank robbers and banks have done throughout history.2 2. Hacks can mean life or death.   One of the most concerning current threats to health information privacy is a serious compromise of the integrity and availability of data. Those risks include possible harm to a patient’s safety and health, loss of protected health information (PHI) and unauthorized access to data. In fact, in 2013 The Washington Post reported that the doctors for Vice President Dick Cheney ordered the disabling of the wireless functionality of his heart implant out of fear that it could be hacked by terrorists.3 It’s arguable that cybercrimes in the healthcare industry can have much more drastic consequences to brand equity for institutions than major financial losses. The fear of not being able to access one’s critical health information is a legitimate, and intense, sense of unease. This anxiety is partially what gives the information its value and power. Data security breaches can directly impact the health and well-being of patients, and even result in fatalities. Destroying medical records and hijacking critical pharmaceutical prescriptions can quickly result in casualties and cause death. By stealing information and manipulating public fear, cybercriminals can leverage their stolen assets in unprecedented ways. The reality is these crimes have life-threatening consequences and can be perpetrated from across the world in the middle of the night. 3. Breaches are inevitable and may be internal.   The potential monetary gains for cyberhackers are enormous. Unsurprisingly, more than 70 percent of healthcare industry companies expect a breach from financially-motivated cybercriminals. However, the pervasive image of a lone cyberhacker working from a dark apartment in an anonymous city, or nefarious state-sponsored groups of squinting cyberthieves lined up in rows of bland cubicles, only represents part of the story. Internal employees also pose a great threat to healthcare institutions. Every employee is a human being, and whether or not they are disgruntled, financially distraught or simply unaware of how their behaviors can impact security protocols, there is the potential for corruption. Having the right security clearances, passwords and access to sensitive information may simply be too tempting for internal employees with an ulterior motive.  4. Robust security measures are needed.   The cat-and-mouse chase and confrontations will continue to evolve as cyberhackers continuously seek new ways to penetrate the defenses of healthcare institutions and stakeholders within the healthcare systems—including the manufacturers of connected medical devices. Today’s international and tech-savvy criminals are determined, sophisticated and creative. Healthcare institutions must be even more so. Though the growing awareness of cybersecurity threats have shaken the entire industry, many companies in growth economies have not set up and executed a holistic security framework that provides comprehensive governance and board oversight. Security measures lack an integrated approach that leverages the talents and acumen of not only healthcare professionals, but cybersecurity forces and policymakers at every level of government. The seamless integration of defense resources is required to combat cybercriminals who pose a dynamic and evolving threat. All stakeholders dealing with health data should shift from passive cyber defenses, to active cyber defenses. Cybersecurity for IoMT must also be a major agenda for next-generation medical devices. Governments and policymakers should provide security guidance and regulatory protocols for medical device manufacturers. The industry must quickly develop and adopt best-practices, frameworks and architectures for ensuring cybersecurity protections across all of IoMT. Hospitals and health systems need to secure medical devices in the same way that banks ensure the security of the credit cards they issue. Growth economies must respond, and lead, with appropriate security measures and cybersecurity policies. 5. Healthcare can fight back.   Ransomware and cybercrimes can create unimaginable chaos. But businesses, communities and growth economies are not powerless. When working together, they can create a network of systems, assets and protocols that can thwart even the most tenacious hackers. Diligence is key. The healthcare industry must be proactive about preventing cyberattacks before they occur and be smart about responding to them and mitigating damage when they do occur. Though many healthcare institutions have begun to develop effective security strategies, few have implemented a complete plan that addresses preparation, prevention, detection, and response and recovery strategies.  The healthcare industry and associated stakeholders must approach cybersecurity defense strategies with the same level of seriousness and strength that militaries apply to their own defense strategies. For instance, an effective and aggressive defense program would include the use of deception technologies that stop attacks by deceiving the attackers. Also, artificial intelligence (AI) can monitor traffic in and out of each connected device and differentiate between normal and abnormal behavior in real-time—alerting network security professionals when the device is listening to or talking to criminal networks, servers or individuals. AI can proactively block bad actors in real time before they can gain access and inflict damage. Winning cybersecurity strategies intercept and prevent attacks proactively; after all, once a device has been compromised and higher-level servers have been breached, the damage has been done. Lastly, the healthcare industry should consider other innovative defensive measures such as quantum computing, cybersecurity war rooms that provide around-the-clock security operations centers, and a holistic strategy that leverages not only technology but also human behavior and processes. To learn more about how cybercriminals are holding healthcare institutions hostage, and what the industry can do to protect itself, read this whitepaper.   1 Why Ai, Blockchain, & Enhanced Encryption Are The Future Of Enterprise Data Security http://www.cbinsights.com/research/ai-blockchain-encryption-enterprise-data-security-expert-intelligence/ 2 Singapore Suffers 'most Serious' Data Breach, Affecting 1.5m Healthcare Patients Including Prime Minister Eileen Yu - https://www.zdnet.com/article/singapore-suffers-most-serious-data-breach-affecting-1-5m-healthcare-patients-including-prime/ 3 Intermountain Healthcare Launches Security Operations Center To Combat Health Data Cyberattacks https://www.modernhealthcare.com/article/20151114/MAGAZINE/311149977

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